American Airlines AAdvantage Spam

This week American Airlines sent me a really annoying email. They must be desparate to make some money because they wanted me to opt into recieving third party spam in order to get a few hundred extra miles. I sent an unhappy email back to them. That’s just the depths of low depths to which they’ve stooped to make money via affiliates.
I’ve appended their copyrighted mail within, as I think it is fair use.

My response to them:
I interpret this email as “please allow us and others to spam you.” The link “If you would prefer not to receive future e-mail invitations to join e-Rewards from other sponsors, please visit…” is particularly bad. It implies that I need to opt out in order to prevent you from sharing my private information with others who will then spam me, but claim that I have a relationship with them because I did not opt out.
I’m disappointed in American Airlines for being a party to this type of negative affilate activity.
I view miles programs as a way to retain loyal customers. But this and other things American has done over the last year or two make me less interested in remaining loyal. If this is the way you respect my being a customer, you should exect me to not be a customer.
Their original letter:
YOU’RE INVITED TO ENROLL IN E-REWARDS — AN EXCITING NEW
WAY TO EARN MORE AADVANTAGE(R) MILES CLICK BELOW TO JOIN
http://aadvantage.info.aa.com/[obfuscated so you can't sign me up]
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Want to earn even more AAdvantage(R) miles? Because you are a valued American Airlines(R)
+member, you’re invited to join e-Rewards(R) — a unique rewards program that pays you to
+read e-mail.
Membership is by invitation only, and you can earn AAdvantage bonus miles just for
+participating.
MEMBERSHIP IS FREE, AND YOU GET A VALUABLE WELCOME GIFT!
When you join e-Rewards you will be able to select a Welcome Gift of 1,000 AAdvantage(R)
+Bonus Miles. Or you can choose $5 in e-Rewards as your Welcome Gift, putting you well on
+your way to your first reward of up to 2,500 AAdvantage bonus miles…..It’s yours free
+as a special thank-you for joining.
HOW E-REWARDS WORKS
Simply tell e-Rewards what you’re interested in and how many e-mails you want to receive.
+Then, they’ll send you e-mail that’s relevant to you.
EARN AADVANTAGE MILES AND OTHER VALUABLE REWARDS
For each e-mail you receive, you can earn up to $1 in e-Rewards, plus periodic e-Rewards
+bonus earning opportunities. Redeem your earnings for opportunities to earn up to 2,500
+AAdvantage bonus miles! Remember, no purchase is necessary to earn e-Rewards. It’s
+FREE. No obligation. You can opt out at any time. And your privacy is guaranteed!
TO ENROLL AND START EARNING MORE AADVANTAGE MILES JUST FOLLOW THIS LINK, or copy the URL
+into your browser navigation window.
http://aadvantage.info.aa.com/[obfuscated so you can't sign me up]
Offer expires December 22, 2004.
Membership in e-Rewards currently is only available to residents of the United States and
+Canada. If you live outside of these regions and have received this e-mail, we apologize
+for any inconvenience.
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If you would prefer not to receive future e-mail invitations to join e-Rewards from other
+sponsors, please visit:
http://aadvantage.info.aa.com/[obfuscated so you can't sign me up]
e-Rewards, Inc. | P.O. Box 600234 | Dallas, Texas 75206, USA
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